Josefinas launches line Women for Women
The Portuguese brand announced the launch of a new line of ballet flats honoring the feminine friendship while having solidarity objectives
Portuguese brand Josefinas, who created the most expensive ballet flats in the world earlier in the year, now joins Women for Women International and issues a new special line with the same name.
The Women for Women line has 2 equal Josefinas pairs, one for a woman and another for her best friend, with spiked tips with crystals. Joining both pairs, face to face, the crystals form a perfect circle, the women’s friendship universe symbol.
Josefinas says: “To celebrate your friendship, celebrate the change in the lives of these women!” and with that in mind for every 10 sold issues, the Portuguese brand helps another woman through their association with Women for Women International, an organisation celebrating the power of friendship, the feminine universe and supporting women at risk in countries marked by war and conflict, ensuring access to means these women can start a business or learn an activity.
In addition, the brand is promoting the new line on social networks encouraging the sharing of the initiative. For every 20 000 shares, the Portuguese brand helps another woman.
Through this collaboration, Josefinas has already provided assistance to three women and their children for a year.
The Women for Women line has 2 equal Josefinas pairs, one for a woman and another for her best friend, with spiked tips with crystals. Joining both pairs, face to face, the crystals form a perfect circle, the women’s friendship universe symbol.
In addition, the brand is promoting the new line on social networks encouraging the sharing of the initiative. For every 20 000 shares, the Portuguese brand helps another woman.
Through this collaboration, Josefinas has already provided assistance to three women and their children for a year.