Pierre Denis, CEO of Jimmy Choo PLC commented: “This has been a year of great financial, strategic and operational progress for the company. With our unique DNA and experienced team we have continued to deliver products that resonate strongly with our clients. As a specialist brand we have invested to outperform in this attractive and complex category thus delivering operating leverage. We are expanding in Asia and selected new markets where we are underpenetrated compared to our peers. Our investment programme in new DOS and our new concept has continued. In 2014 we report 12.2% constant currency net revenue growth led by retail as well as by our performance in Asia ex-Japan and Japan. I am particularly pleased with our new store concept which contributed towards the 5.7% LFL and 15.4% constant currency retail revenue growth (...) We remain focused on executing our growth strategy and pursuing growth without compromising our brand or its luxury position despite the more challenging macroeconomic environment.”

Jimmy Choo continued to drive their retail channel expansion, with a net nine new directly operated stores (DOS) opened in the period. To act against an underrepresentation of the brand in Asia, the focus of the retail expansion continued in the region. The company also launched a new store concept in 2014 and 15 of the 125 DOS stores are already adapted to the new image.

Retail continues to be the most relevant channel in terms of revenue creation (192.9 million euros), with a 8.8% growth rate from previous year. Despite this, Licensing business was the most dynamic segment growing at a 11.1% rate in 2014.

Asia remained the strongest growth region. Asia, except Japan grew by 34.5%, reflecting a strong acceptance of the collections and increasing brand penetration. The Japanese business grew by 8.8% in reported currency, with a strong response to the launch of CHOO.080. EMEA (Europe, Middle East and Africa) grew by 4.7%, despite reduced activity by travelling clients, as the marked currency shifts impacted behaviour and fewer Russian visitors reduced footfall offset by growth in travelling Chinese clients. Americas performed in line with the company’s expectations, up 0.6% despite currency headwind for most of the year and a number of temporary store closures.


Adjusted consolidated net income for Jimmy Choo in 2014 reached 22.9 million euros compared to 21.0 million euros in the preceding period.

In terms of outlook for 2015, the company confirmed they will continue to pursue a growth strategy, by focusing on the design of high quality collections and on the growth in the retail business through like for like growth and opening additional stores. 10 to 15 new DOS per annum are in the pipeline, with a focus on China, as well as renovation of 10 to 15 of the existing portfolio of DOS yearly in the new store concept.