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Is your store or brand ready for customers after COVID-19?
In the new normality of the post-COVID-19 the retailers' activities to promoting safety, protection and health measures for employees, customers and suppliers becomes key. Brand managers also have to think about several topics not to miss important opportunities for their businesses. Do you want to know more?
The World Footwear has prepared a new Guidebook covering all the bits and pieces about the key aspects of opening and operating the retail activities and managing a brand in the post-COVID-19 context.
The post-COVID-19 context brings several new challenges to footwear retailers and brand managers worldwide.
Physical shopping will be ruled by safety and health concerns and the retailers' success in attracting customers to their stores will ultimately depend on their ability to provide these two features in the shopping experience, while they also focus on new solutions on online shopping, digitization and management of the global supply chains. We are getting into a new normality where consumption patterns are expected to change, teleworking should remain as a trend and, while staying at home, people privilege comfort over fashion.
Even after the reopening of regions, schools, restaurants, public facilities and stores, people are more likely to spend more time at home or to engage in individual leisure activities than to gather in crowded events as before.
In addition, teleworking will continue to prevail in many activities and where possible, which means that people will continue to spend more time at home than anywhere else. As a result, footwear consumption patterns will naturally be affected by these new routines. Evidence from the last months already suggests that stay-at-home routines lead consumers worldwide to look for comfort instead of fashion.
Physical shopping will be ruled by safety and health concerns and the retailers' success in attracting customers to their stores will ultimately depend on their ability to provide these two features in the shopping experience, while they also focus on new solutions on online shopping, digitization and management of the global supply chains. We are getting into a new normality where consumption patterns are expected to change, teleworking should remain as a trend and, while staying at home, people privilege comfort over fashion.
Even after the reopening of regions, schools, restaurants, public facilities and stores, people are more likely to spend more time at home or to engage in individual leisure activities than to gather in crowded events as before.
In addition, teleworking will continue to prevail in many activities and where possible, which means that people will continue to spend more time at home than anywhere else. As a result, footwear consumption patterns will naturally be affected by these new routines. Evidence from the last months already suggests that stay-at-home routines lead consumers worldwide to look for comfort instead of fashion.
In this Guidebook we present 70 guiding recommendations on the retailers' activities concerning promoting safety, protection and health measures for employees, customers and suppliers when reopening and operating their stores. We also cover several key aspects brand manager's will have to consider in their strategies, by identifying 7 trends and 30 business tips which cannot be missed by brands.
Table of Contents
Executive Summary
Context
Trends and Tips
Inventory
New Shopping Experience
Comfort at Home
Buy Less, Buy Better
Supply Chain: From Global to Local
All Together: Cooperation to Thrive
Digital Presence
Health and Safety Recommendations
Re-opening the Store
Access and Circulation in the Store
Social Distancing
Spaces
Individual Protection Measures
Ventilation
Cleaning and Disinfection
Payments
Orders and Mail
Returns, Exchanges and Repairs
Other Considerations in Store
E-commerce and Online Presence
Employees
