Luxembourg is the chosen location for the first Eureka store outside Portugal. The new selling point was open as a franchising business, and the new store is the first step of the internationalization process for one the most dynamic Portuguese footwear brands. With this expansion Eureka distribution network increases to a total of 27 stores.

The new selling point is located at one of the most important shopping areas of the city, at the Rue des Bains, and will receive the autumn / winter collection (Equilibrium) following the same store concept used in the stores of the brand in Portugal.

According to the company’s expansion strategy four new franchise stores will open (Portugal, Netherlands and South America) and six directly operated stores.

For more information about Eureka please refer to the company's website.