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Importance of digital retail channels will continue to increase, survey reveals
In the latest edition of the World Footwear Business Conditions Survey, half the experts surveyed said they believe digital retail channels will increase their share in footwear sales in the next three years
Since the first edition of this survey, we have been asking our panel of experts about their expectations regarding the evolution of the percentage that different retail channels represent in the total sales of footwear in their country.
About half the experts surveyed believe that digital retail channels will increase their share in footwear sales in the next three years, with the perspectives being slightly stronger for general multi-brand online sellers (balance of extreme answers of 36 p.p.) than for general online sellers (34 p.p.) and own-brand retail stores (32 p.p.).
Forecasts are much more moderate for physical stores. Among those, large-scale retail is expected to perform better than other formats, with 41% of respondents expecting their importance to increase.
The views on the evolution of other non-specified retail channels continue to be positive and are now more optimistic than the expectations regarding the evolution of own-brand physical retail stores.
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Contents
Executive SummaryBusiness Context
Health of the Business
Employment Level
Prices
Quantity
Difficulties
Retail Channels
Expectations about the Evolution of Footwear Consumption in 2024
Footwear Consumption to Increase 9.5% in 2024
Impact of COVID-19 on the Location of Footwear Production
About Survey
About the Survey
In 2019 the World Footwear has created the World Footwear Experts Panel and is now conducting a Business Conditions Survey every semester.
The objective of the World Footwear Experts Panel Survey is to collect information regarding the current business conditions within the worldwide footwear markets and disseminate this information to provide an accurate overview of the situation of the global footwear industry.
The ninth edition of this online survey was conducted during the month of November 2023.
We have obtained 118 valid answers, 41% from Asia, 32% from Africa, 18% from Europe, 6% from North America and 4% South America. About 40% of respondents are involved in footwear manufacturing (manufacturers) or footwear trade and distribution (traders) and the other 60% in other footwear-related activities, including education and research (14%), trade associations (12%), consultancy (9%) and other activities (25%).
Previous Editions of this Bulletin can be found HERE