How to choose the right influencer?

In influence marketing, the brands that know each other best make the best decisions. So, the first step is to set a clear goal and identify the right influencer for the right message. But first, brands need to develop a deep understanding of themselves and their customers.

The goals to be achieved must be adapted according to the characteristics of their target market. To make a campaign work locally, the brand needs to choose local influencers, capable of converting a follower into a customer, as they work with a specific consumer segment.

It is essential for the brand to adapt the right influencer, the right place and the overall content strategy, without ever forgetting the goals to achieve and the platform to use. Contrary to what many think, digital presence requires talent. Although not always seen in this way, before being influencers many of them have professions in advertising, journalism, fashion design, styling, nutrition, medicine. They use their talents to promote their point of view, using social networks as a means. That's why it's essential for the brand to define a goal and give wings to the influencer to develop a proposal that meets what their audiences are looking for. There is no one who knows their audience better than the influencer. The right approach will be fundamental for the success of the partnership. That said, before choosing the influencer, it is essential for the brand to identify the profile of its target customer, from a demographic and behavioural point of view. If you have any doubts, ask the three magic questions: "Who is he/ she?" "What does he/she do, read, see?" "Where do you live?".

Then you need to find the right Influencer. How can you do it? Download a copy of the study here and find the answers