Horacio Moschetto (CIC): we aim to adapt and position the Argentine footwear sector as a global benchmark

At the helm of Argentina’s Chamber of the Footwear Industry (CIC) since 2023, Horacio Moschetto has navigated the organisation through different economic cycles and shifting market dynamics. In this interview, Moschetto sheds light on the current challenges and opportunities of Argentina’s footwear industry, its global ambitions and the steps it is taking to secure its future.

A Challenging Economic Environment

“Currently, we face a complex landscape”, characterised by rising production costs, inflation and increased competition from imported products at lower prices. “Today, the pressure is stronger due to globalisation and the current government's desire to reduce Argentine costs”, he explains.

In response, the industry has been focusing on innovation and quality to maintain its competitive edge while exploring international markets. “We aim not only to adapt to current conditions but also to position the Argentine footwear sector as a benchmark of quality and creativity in the global market”, Moschetto adds.

Expanding Global Reach

Argentinian footwear is renowned for its quality and original designs. “Argentina ranks among the top 15 footwear producers worldwide, and its industry has always been known for the quality of its leathers”, Moschetto notes. The industry’s diverse portfolio spans high-end, casual and sports footwear, with sustainability-focused designs also gaining traction.

“Despite the economic challenges, the domestic market remains an important pillar for the industry” – he continues – “with consumers who appreciate the value of national footwear”. Nonetheless, international expansion remains an opportunity for Argentina’s footwear industry.

To strengthen its international presence, the CIC has actively supported local brands at global trade fairs, such as “Riva Schuh & Gardabags”, where four Argentinian footwear manufacturers showcased their products in the last edition of the show. These efforts, says Moschetto, are vital for building trust and visibility in the international market.

Moreover, regional collaboration through the Latin American Footwear Chambers Association (ACCAL) promotes knowledge sharing and integration across Latin America, benefiting the Argentine footwear industry and the continent’s sector.

Footwear Workforce

Finding and training talent is a challenge that is being addressed in the Argentinian footwear sector. Since its establishment back in 1989, the Centro de Formación de Recursos Humanos y Tecnología para la Industria del Calzado (CeFoTeCa - Training Centre for Human Resources and Technology in the Footwear Industry)  “has contributed to advising to manufacturers and training qualified technicians across all stages of the production process, with the aim of facilitating their integration into the labour market”.

The CIC has also developed partnerships with educational and technical institutions to conduct research, innovation projects and develop training programs. “[Initiatives] that align with the sector's needs, from design and production to footwear technology”, he adds.

Embracing Sustainability and Technology

Sustainability and artificial intelligence are reshaping the global footwear landscape, and Argentina is no exception. However, “with an apparent consumption of over 160 million pairs per year, the sector faces the challenge of reducing its environmental footprint, partly caused by high waste generation and limited recycling infrastructure”, Moschetto asserts.

The industry is increasingly adopting circular economy practices, such as recycling and reusing raw materials for footwear production. Technology, particularly Industry 4.0, is also playing a pivotal role.

While the Latin America region is progressing at different paces, “the industry's drive and the commitment of its participants to promote sustainable practices must be valued, ensuring products that minimise environmental impact and benefit communities”, Moschetto concludes.

Looking Ahead

Despite the challenges, Moschetto remains optimistic about the future of Argentina’s footwear industry. With over 120 years of history, an innovative spirit and a growing global presence, the sector is poised to continue its legacy as a reference in design and quality while embracing the opportunities brought by sustainability and technological advances.

Argentinian Footwear Industry

According to the World Footwear 2024 Yearbook (more information available HERE), Argentina's footwear industry is mainly geared towards its domestic market. In 2023, 125 million pairs of shoes were produced. Exports of footwear (3 million US dollars) are still residual and aimed at other South American countries, while imports (648 million US dollars) come mostly from Brazil and Asia.