Companies

Hoff looks to expand in India

Jun 20, 2024 Spain

The Spanish sneaker brand has teamed up with the e-commerce giant Myntra to enter the Indian market. This move is part of the company’s international growth strategy

Hoff has signed an agreement with the Indian e-commerce platform Myntra to enter one of the world’s most promising markets. Myntra is already a partner of other well-known Spanish brands, such as Tendam and Mango. Fran Marchena, the brand’s founder, disclosed the news to El Economista, but didn’t give any further details about the agreement or the next steps.

The company also plans to open new retail locations in the Middle East, including a franchise in Doha, Qatar. To support its growth strategy, Hoff has recently appointed Sergio Odriozola, formerly of Banana Republic, as its new General Manager. He is expected to lead the company’s internationalisation expansion and product development, in close collaboration with the CEO and founder Marchena.

Founded in Elche (Alicante), this sneaker brand was initially established online. However, it has since developed a significant offline presence. Hoff operates 18 stores in Spain and has expanded internationally with company-owned boutiques in major European cities such as London, Paris, Porto, Lisbon and Maasmechelen, as well as franchised stores in Colombia, Panama and Chile.

Image Credits: archdaily.com

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