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Here to stay, more stories of young brands

Sep 26, 2017 Portugal
Here to stay, more stories of young brands
They are born in the minds of young entrepreneurs. Some have family ties with the footwear industry, others were simply carried along by their love for shoes. Today we bring you 3 more of these young brands
Josefinas
Created by Filipa Júlio, three years ago, the Josefinas ballet flat brand has revolutionised the international market. With just one online store and completely focused on brand awareness through social media, the brand began to make steady inroads. Instagram was one of the most effective promotional tools of Josefinas, which began to see its account recommended more and more often. On top of this online strategy the brand also worked on collaborations with other brands and the international recognition of figures such as Sara Sampaio and Chiara Ferragni followed.
Dozens of capsule collections were launched, and they were given the distinction of the world’s most expensive ballet flats. In 2016 a flagship space was opened in New York.
The biggest development for the brand in 2017 is its partnership with Chiara Ferragni, the world’s most famous blogger. The creator of Blonde Salad will put her name to a limited edition for the ballet flat brand, of which she has been a fan since the beginning. In partnership with Filipa Júlio, the blogger has developed two exclusive models inspired by the Cleopatra Mule.
For more information about Josefinas please refer to the brands website: josefinas.com

Maria Maleta
“It’s the fairy tale in which two BFFs reach the conclusion that neither of them has enough bags". Ana and Daniela, two best friends, could not be less alike. “If one loves sweet things, the other prefers something savoury. If one likes films the other is more into music. If one prefers peace and quiet, the other is a party girl, and one follows her heart while the other her head, and so on. But there is one thing they have in common, a taste for something in particular, which leads us to Maria Maleta. Together they have launched an innovative concept: a reversible bag. 100% created and handmade in Portugal, the line comes in authentic quality fabrics and materials.  “Maria Maleta is a fun way to dress up your outfit, aligning with the founders’ vision of spoiling their customers and meeting their needs in a way that is casual and fun, also offering a service to create exclusive, personalised custom pieces.”
For more information about Maria Maleta please refer to the brands website: www.mariamaleta.com

The Baron’s Cage
Created in 2016, The Baron's Cage brand is 100% “made in Portugal”, helmed by creative director Bruno Queirós. Designed for men who share a taste for the eccentric and creative, The Baron’s Cage challenges the limits of conventional design, elevating the classic to the extraordinary.
The Baron’s Cage celebrates the day-to-day of the barons of the modern age and invites them to indulge their powers in even more extraordinary ways. The line is produced in Portugal, by teams of craftsmen with more than 70 years of experience, honouring standards of comfort and brand excellence. The collections are inspired by the ideals of the bourgeoisie of yesteryear, by men who are creative, determined and confident, who know what they want, are proud of what they have and who they are.
For more information about The Baron’s Cage please refer to the brands website: thebaronscage.com

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