Gola to enter Japan
The British-based footwear brand is entering the Japanese market with its Spring / Summer 17 collection
The entrance in the Asian market will be effective through a collaboration with Japanese distributor Madras Inc. The agreement will lead to the development of the label across the Japanese market, with a particular focus on Gola Classics’ Made in England collection. Through this partnership Gola products will be available in pop-up concessions in 15 departments stores across Japan.
The strategy will now be very focused on opening new concessions in key department stores and within fashion boutiques, making a wider range of products from its Autumn/Winter 2017 collection available in Japan by partnering with a larger number of Japanese retailers.
In the near future, the plan is to replicate the expansion throughout other Asian countries.
The strategy will now be very focused on opening new concessions in key department stores and within fashion boutiques, making a wider range of products from its Autumn/Winter 2017 collection available in Japan by partnering with a larger number of Japanese retailers.
In the near future, the plan is to replicate the expansion throughout other Asian countries.