Companies

Gigi Hadid surrenders to Portuguese footwear

Feb 7, 2023 Portugal

The international top model Gigi Hadid has recently picked Portuguese footwear. She was spotted wearing a pair of boots from the Portuguese brand Alameda Turquesa

A pair of Leo shearling boots, in camel tones with white fur and mother-of-pearl applications, was the model picked by Gigi Hadid. But this is not the first time that an important public figure chooses to wear the Portuguese footwear brand.

In 2017, Alameda Turquesa launched a capsule collection with Chiara Ferragni, and Anna Dello Russo had already highlighted the brand's name in Vogue Japan in 2015. Sofia Vergara also promoted Alameda Turquesa in her social networks and Dua Lipa, Bella Hadid and Juliana Paes are among the brand's customers.

Alameda Turquesa was born in 2012 by Carolina Santos' hands. What began as a kind of social network 'stunt', before being an influencer actually existed, quickly gained scale, giving rise to the footwear brand. Just in 2021, Forbes highlighted an iconic piece of the Portuguese brand, namely the Pinctada Pearls Shearling Mules slippers. The North American magazine argued at the time that they were "the 'It' shoe in the middle of a pandemic", "exactly what our feet needed as our entire lives played out in our homes".

For more information about Alameda Turquesa, please refer to the brand's website.

Image Credits: holofote.sapo.pt

Portugal Footwear Portuguese Shoes Social