Companies

Geox launches five-year plan to reach over 850 million euros in revenue

Jan 7, 2025 Italy

The Italy-based company, known for its breathable footwear technology, has launched a five-year plan aimed at bolstering the business that includes 120 million euros of investment

After a year marked by disinvestments and layoffs in China and the US, Geox seems to be focusing on reigniting growth. To this end, it has launched a five-year plan aimed at achieving a revenue of more than 850 million euros by 2029, with an average annual growth rate of 5% and an EBIT margin of more than 7%. Planned investments over the period amount to 120 million euros.

In particular, the majority shareholder - LIR, the company owned by the president and founder of Geox, Mario Moretti Polegato - has committed to refinancing the company up to 60 million euros: 30 million in the first months of 2025 and the other 30 million in the autumn of 2026. The company’s liquidity will also benefit from the agreement signed with the banks, which have extended the maturity of the debt by 2 years.

The Plan

Divided in two phases, from 2025 to 2026 (Re-rooting and performance improvement), Geox will focus on improving its model’s pillars by implementing a renewed value proposition and improved operational efficiency. Then, from 2027 to 2029 (Acceleration), the company will focus on strengthening its presence in key markets and driving renewed international expansion.

Specifically, the footwear company aims to expand its customer base to between 30 and 50 years old, while continuing to invest in its core customer base (over 50 years old). Therefore, it plans to expand its e-commerce platform, optimise its digital marketing efforts and use data analytics to better understand consumer preferences.

At the same time, Geox will invest in a full omnichannel strategy, focusing on upgrading existing stores, and exploring new markets, including North America and Asia, where demand for premium footwear continues to grow. A portion of the funds will also be allocated to sustainability initiatives, in line with the company’s broader environmental goals.

New Commercial Agreement

Meanwhile, the Italy-based company has signed a five-year partnership agreement “with a leading Chinese operator with international expertise” to strengthen its presence in China.

Image Credits: geox.com

Italy Digital Geox Investment Omnichannel Strategy Sustainability