The brand was created from a double idea: the fact that style is much more than fashion and that a lasting and impactful product implies steering away from the conventional.

This disruptive notion led a focus on footwear customization and a re-imagined definition of identity, with an original interpretation and redesign of some of the most representative and classic shoe models.

Because first impressions last a lifetime the brand decided to be bold and choosen to be known as Freakloset. An expressive and distinct wordplay immediately relaying a feeling of something unexpected, remarkable and provocative.

For more information about Freakloset please refer to the brand’s website.