Footwear consumption in the US not keeping pace with the rest of the world

According to the World Footwear Yearbook, in 2019 the USA were responsible for 10.9% of the footwear consumption worldwide, in number of pairs, down from 13.4% in 2010.

In light of this evolution, in the current edition of the survey we asked our panel about how much they expected the USA’s share of world consumption to be in 2025.

Clearly, most of our experts expects this share to continue shrinking: 60% forecast it will account for less than 10.5% of footwear imports in 2025, and almost 30% answered “9% to 10.5%”.

As a result, on average, our experts forecast America’s share of footwear consumption to reach 10% in 2025.

Estimating the share of the country’s consumption for 2020 and for 2025, the trend looks like the presented below:

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Contents

About the Survey
Executive Summary
Business Context
Quantity
Prices
Difficulties
Types of Footwear
Possible Explanations
Retail Channels
Footwear Consumption in the US not keeping pace with the rest of the World
Consumption Expectations
The Importance of Different B2B Marketing Tools
Priorities for Post-COVID Investment

About the Business Conditions Survey

In 2019 the World Footwear has created the World Footwear' experts panel and is now conducting a Business Conditions Survey every semester. The objective of the World Footwear Experts Panel Survey is to collect information regarding the current business conditions within the worldwide footwear markets and then to redistribute such information in a way it will provide an accurate overview of the situation of the global footwear industry.

The fourth edition of this online survey was conducted during the month of March 2021. We have obtained 141 valid answers from 42 countries, 52% coming from Europe, 21% from Asia, 14% and 8% from North and South America, respectively, and 5% from Africa. More than one third (35%) of the respondents are involved in footwear manufacturing (manufacturers), 20% in footwear trade and distribution (traders) and 45% in other footwear-related activities such as trade associations, consultancy, journalism, etc. (others).