Organised by the Brazilian Footwear Industries Association (Abicalçados), with the support of the Brazilian Trade and Investment Promotion Agency (ApexBrasil), BFSHOW took place between the 21^st and the 23^rd in Porto Alegre, Brazil, attracting more than 150 imports from 100 countries around the world. In total, this trade fair is expected to generate more than 65 million US dollars for the country’s footwear industry.

Letícia Sperb Masselli, Project Manager of Abicalçados, pointed out that almost 2 million pairs of shoes were sold during the event, generating around 22 million US dollars for the brands that took part, or 25% of the average monthly value of Brazilian footwear exports. A further 43 million US dollars in sales are also expected from deals already lined up for the next six months. “BFSHOW has proved to be a very effective platform not only for maintaining but also for the development of new ones since we received importers from five continents”, she said.

Commenting on the launch of this trade fair, Rico Azeredo, the Head of New Business at NürnbergMesse Brasil, the event’s company which helped bring the event to life, emphasised that one of its main goals is to become the footwear industry’s meeting point for the world.

The next edition of BFSHOW, which will present the spring/summer collections, is scheduled to take place from the 21^st to the 23^rd of May, at the Transamérica Expo Centre in São Paulo.