EU footwear trade mission to Kazakhstan
European Footwear: More than Fashion is the slogan of an internationalization campaign launched by the European Confederation of the Footwear Industry (CEC) to promote European footwear in countries outside Europe
The first destination will be Kazakhstan, and the CEC together with European Profiles, a consultancy company with expertise in Eurasian markets, are organizing an European Trade Mission to Almaty to be held in April 2016.
The action, co-funded by the European Commission, will take around 30 European shoe companies to Kazakhstan, giving them the opportunity to learn more about its emerging market, and to make contacts with retailers and distributors.
The Asian country is becoming an attractive market for footwear companies, with imports growing by a factor of over 10 from 2011 to 2014 and reaching 583 million US dollars in 2014. The EU´s footwear exports to Kazakhstan have almost quadrupled in that period, but they still only represent 10% of total imports.
The CEC believes that Kazakhstan´s growing population and GDP per capita represent an opportunity for EU companies to increase their exports and acquire a more competitive position as a global supplier of added-value footwear. It is also a propitious time to expand business opportunities in this emerging market as the EU and Kazakhstan initiated an Enhanced Partnership & Cooperation Agreement in January 2015 to facilitate the flow of trade and investment between both partners. “We want to assist European companies in selling their footwear to consumers around the world”, explained Carmen Arias, Secretary General of the CEC. “As export statistics show, footwear manufactured in Europe is greatly appreciated by worldwide consumers. European footwear is not only about design and fashion, but also about respecting high environmental, safety and social standards, and using the latest technologies and best materials”, she added.
The European Trade Mission to Kazakhstan will take place next year in Almaty, from the 4th to the 5th of April. The call for expression of interest to participate in the mission is opened until Friday 15th December.
Further information can be obtained from your European footwear national association or via the following email address: info@cec-footwearindustry.eu.
The action, co-funded by the European Commission, will take around 30 European shoe companies to Kazakhstan, giving them the opportunity to learn more about its emerging market, and to make contacts with retailers and distributors.
The Asian country is becoming an attractive market for footwear companies, with imports growing by a factor of over 10 from 2011 to 2014 and reaching 583 million US dollars in 2014. The EU´s footwear exports to Kazakhstan have almost quadrupled in that period, but they still only represent 10% of total imports.
The CEC believes that Kazakhstan´s growing population and GDP per capita represent an opportunity for EU companies to increase their exports and acquire a more competitive position as a global supplier of added-value footwear. It is also a propitious time to expand business opportunities in this emerging market as the EU and Kazakhstan initiated an Enhanced Partnership & Cooperation Agreement in January 2015 to facilitate the flow of trade and investment between both partners. “We want to assist European companies in selling their footwear to consumers around the world”, explained Carmen Arias, Secretary General of the CEC. “As export statistics show, footwear manufactured in Europe is greatly appreciated by worldwide consumers. European footwear is not only about design and fashion, but also about respecting high environmental, safety and social standards, and using the latest technologies and best materials”, she added.
The European Trade Mission to Kazakhstan will take place next year in Almaty, from the 4th to the 5th of April. The call for expression of interest to participate in the mission is opened until Friday 15th December.
Further information can be obtained from your European footwear national association or via the following email address: info@cec-footwearindustry.eu.
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