Andrew Smith, who led the investment for Endless, stated: "Jones is a well-known and loved brand on the UK High Street. We recognise that there is a lot of work to be done to transform the company to secure long-term stability for the business and its employees but we are delighted to be working with the team and can see the opportunities for an exciting future.”

Jones was originally established in 1857 and has become one of the best known and valued brands in UK retail. The business sells shoes for men and women under its own brand name and also a range of well-known high end brands.

The 72 stores and the Head Office will continue to operate as normal thus securing the future for a business that is in its 160th year of trading on the UK High Street. 

Endless is a retail investor with current and recent investments including The Works Stores, Bathstore.com and The West Cornwall Pasty Company.  It also has experience of the footwear sector from its former ownership of Peter Black International which was one of the UK’s largest footwear distributors.