Consumers look at their commodities (such as clothes, furniture, footwear, etc) and they expect more from producers since good design and price is already a fact for them. That’s why companies are adding features to footwear,  such as connectivity to other devices through the internet, new materials that do not harm the environment or customization through 3D printing.

For footwear companies, adding extra value to their products might just be the way to increase prices and revenues. Of course, production costs will be higher as well, but will not exceed the results.

Value for the consumer is value for the company

Eco-Friendly shoes are without a doubt a trend impacting not only footwear but other industries as well. Many consumers are not only aware but they also participate in environmental protests, organizations and movements.

It’s not only a matter of taste. It’s really important that their lifestyle and their purchasing choices reflect what they believe in. And this is the motive why these consumers are willing to spend more money and purchase higher priced products, especially if the quality matches the design.

Some footwear entrepreneurs and companies are already realizing this and making eco-friendly part of their DNA.

ASPORTUGUESAS is an example of a Portuguese brand who took advantage of cork to produce high fashion and eco-friendly sandals. Besides being versatile, cork is a sustainable material which doesn’t have a harmful extraction process and is also renewable.

For more information about ASPORTUGUESAS please refer to the brand's website.

Other ideas for eco-friendly materials:
? Sustainable wood
? Recycled car tires
? Organic cotton
? Bamboo
? Vegetable-dyed leathers