“We are so happy that we can now plan to hold our events twice every six months again and that we can be present once more. As an established order platform, we are proud that we have been able to offer the industry almost seamless continuity – even throughout the crisis – with three events. All our hard work has really paid off. We are delighted that the city is also supporting the fashion destination of Düsseldorf at the upcoming event within the framework of the Düsseldorf Fashion Days”, commented Ulrike Kähler, Managing Director of Igedo Company.

Igedo has confirmed that the retailers will also be integrated with a line-up of accompanying events aimed at the general public: depending on the rate of infections, this will include everything from pop-up fashion shows and store windows to guerrilla activities or light shows. There are also plans to incorporate gastronomy, culture and the creative industries. 

“Igedo Company established Düsseldorf as a fashion hotspot over 70 years ago and continues to shape it to this day, which is why we really appreciate this commitment. There’s a reason why we have been a constant key player and partner for the international industry in the heart of Germany for decades now. Constant development and change are essential: for every individual, but also for the destination of Düsseldorf overall. So, as well as our Europe-wide marketing, this new commitment from the city to strengthen Düsseldorf as a fashion destination is all the more important – and now especially", concluded Ulrike Kähler.