Dunlop Protective Footwear acquires Onguard
The Netherlands-based protective boots company announced this deal as part of its global growth strategy
Onguard, a manufacturer of protective boots based in the US with over 75 years of experience and an extensive product range, will become the foothold for Dunlop Protective Footwear in the US, offering a strong platform for growth in North America and beyond.
According to the company, this new acquisition will accelerate growth of the Dunlop business in the US, while enhancing the premium position of the Onguards’s PVC product range. Dunlop believes that its unique proprietary technology Purofort will gain further access through the wide distribution network of Onguard. Also, the geographical coverage of both companies is highly complementary with a strong presence in dedicated market segments and solid partnerships within the trade. The iconic Hazmax and DuraPro product lines will be rolled out on a wider global scale.
Combined, the two companies produce and sell over 7 million pairs of safety boots worldwide offering protection and comfort to end-users in Agriculture, Food processing, General Industry and Oil, Gas and Mining with a comprehensive good-better-best product range.
Allard Bijlsma, CEO at Dunlop Protective Footwear, stated: “We are proud to be able to announce this next step in our expansion in the US. We are happy to have Onguard joining our family, a company that has the same strong heritage, focus and determination like we have for many years. Our collective market knowledge, brand equity, innovation resources and people will safeguard the best interests of our valuable partners and customers now and in the future”.
This acquisition fits in the Dunlop global expansion strategy, which includes the recently acquired brand license for Australia and New Zealand.
According to the company, this new acquisition will accelerate growth of the Dunlop business in the US, while enhancing the premium position of the Onguards’s PVC product range. Dunlop believes that its unique proprietary technology Purofort will gain further access through the wide distribution network of Onguard. Also, the geographical coverage of both companies is highly complementary with a strong presence in dedicated market segments and solid partnerships within the trade. The iconic Hazmax and DuraPro product lines will be rolled out on a wider global scale.
Combined, the two companies produce and sell over 7 million pairs of safety boots worldwide offering protection and comfort to end-users in Agriculture, Food processing, General Industry and Oil, Gas and Mining with a comprehensive good-better-best product range.
Allard Bijlsma, CEO at Dunlop Protective Footwear, stated: “We are proud to be able to announce this next step in our expansion in the US. We are happy to have Onguard joining our family, a company that has the same strong heritage, focus and determination like we have for many years. Our collective market knowledge, brand equity, innovation resources and people will safeguard the best interests of our valuable partners and customers now and in the future”.
This acquisition fits in the Dunlop global expansion strategy, which includes the recently acquired brand license for Australia and New Zealand.