World Footwear

Companies

DSW announces second annual national shoe lover day

Oct 24, 2014 United States
DSW announces second annual national shoe lover day
The new marketing campaign of the US based footwear company will give away 1 pair of shoes in every 25 purchases

DSW Inc. will be holding another National Shoe Lover Day, their unofficial holiday which dedicates one entire day to customers and shoe lovers. This year, National Shoe Lover Day falls on Saturday, October 25th.

To celebrate National Shoe Lover Day, DSW is giving 1 in every 25 Shoe Lovers nationwide the chance to win free shoes. Each of the 428 DSW stores will participate as well as the website of the company, dsw.com.

The mechanism of the campaign is very straightforward, each of the customers who make a purchase on October 25th will receive a peel-off card with a chance to win free shoes. Shoe Lovers are also encouraged to snap pictures of their party shoes on social media with the hashtags #ShoeLoverSelfie #Ad that day to Facebook, Twitter, and Instagram for another chance to win free shoes.

"This is our day to celebrate all the shoe love that people feel throughout the year," stated Kelly Cook, Chief Marketing Officer, DSW Inc., adding: "We want everyone to feel the way we do about shoes, and DSW gives them that opportunity with National Shoe Lover Day."

DSW Inc.
is a leading branded footwear and accessories retailer that offers a wide selection of brand name and designer footwear and accessories for women, men, and kids. As of October 23rd, DSW operates 430 stores in 42 states and operates an ecommerce site. DSW also supplies footwear to 370 leased locations in the United States.

Related Events

  • Nov
    18
    Nov 18-Nov 19, 2024 | , United States

    PFA's Annual Symposium and Exhibition

  • Nov
    19
    Nov 19-Nov 21, 2024 | Austin, United States

    The Running Event (TRE)

  • Dec
    2
    Dec 2-Dec 6, 2024 | New York, United States

    FFANY Market Week

  • Dec
    3
    Dec 3-Dec 5, 2024 | New York, United States

    Footwear Show New York Expo (FSNYE)

Related Organizations

  • SSIA - Shoe Service Institute of America

    SSIA - Shoe Service Institute of America

    United States
  • FIT - Fashion Institute of Technology

    FIT - Fashion Institute of Technology

    United States
  • NSRA - National Shoe Retailers Association

    NSRA - National Shoe Retailers Association

    United States
  • The Atlanta Shoe Market

    The Atlanta Shoe Market

    United States