World

Digital, digital and more digital

Jan 14, 2022 Business Conditions Survey

Digital channels are increasingly important and during the onset of the COVID-19 pandemic, many retail businesses had to quickly adjust from in-store to digital sales. More then ever, the focus seems to be on the digital

Since the first edition of this survey, we have been asking our panel of experts about their expectations regarding the evolution of different retail channels over the next three years.

In this regard, there are no significant changes to be noticed from the previous edition of this survey to the current one: more than 70% of the panel members believe that the importance of general online sellers, multi-brand and own-brand online channels will increase over the next three years.

Own-brand physical retail stores are also expected to grow slightly.

The views on the evolution of other non-specified retail channels continue to be positive as in the previous edition.

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Executive Summary
Business Context
Health of the Business
Employment Level
Prices
Quantity
Difficulties
Types of Footwear
Possible Explanations
Retail Channels
Post-Pandemic Expectations
Footwear Prices to Grow 20% Until 2025
Footwear Business not Expected to be Carbon Neutral by 2050
About the Survey

About the Survey

In 2019 the World Footwear has created the World Footwear' expert panel and is now conducting a Business Conditions Survey every semester.

The objective of the World Footwear Experts Panel Survey is to collect information regarding the current business conditions within the worldwide footwear markets and then to redistribute such information in a way it will provide an accurate overview of the situation of the global footwear industry.

The fifth edition of this online survey was conducted during the month of October 2021. We have obtained 122 valid answers, 43% coming from Europe, 30% from Asia, 13% and 7% from North and South America, respectively, 6% from Africa and 1% from Oceania. Half of respondents are involved in footwear manufacturing (manufacturers) – 31% – or footwear trade and distribution (traders) – 19% – and the other half in other footwear-related activities such as trade associations, consultancy, journalism, etc. (others).

Previous Editions of this Bulletin can be found HERE