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Digital, Digital and more Digital
In the fourth edition of our Business Conditions survey, we questioned our panel members on which business-to-business marketing tools will be more important for footwear businesses in the post-pandemic world. Digital, digital and digital are the top answers
The pandemic forced companies, in the footwear sector as in every other, to reinvent their business practices. In this edition of the survey, we questioned our panel members on which business-to-business marketing tools will be more important for footwear businesses in the
post-pandemic world.
According to them, digital tools will be fundamental: 52% of the respondents say that social media will be very important, 41% say the same for corporate websites and 34% for online advertising.
However, not every digital tool seems equally destined to succeed: only 12% of our experts think that online fairs will very important, less than the 23% that say the same about physical trade fairs, traditionally probably the most important tool for the footwear industry.
Advertising on printed press comes last among the 10 tools considered.
If you only look at the Responses on the Very Important option, the hegemony of the digital tools is even more easily assessed:
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Contents
About the Survey
Executive Summary
Business Context
Quantity
Prices
Difficulties
Types of Footwear
Possible Explanations
Retail Channels
Footwear Consumption in the US not keeping pace with the rest of the World
Consumption Expectations
The Importance of Different B2B Marketing Tools
Priorities for Post-COVID Investment
Executive Summary
Business Context
Quantity
Prices
Difficulties
Types of Footwear
Possible Explanations
Retail Channels
Footwear Consumption in the US not keeping pace with the rest of the World
Consumption Expectations
The Importance of Different B2B Marketing Tools
Priorities for Post-COVID Investment
About the Business Conditions Survey
In 2019 the World Footwear has created the World Footwear' experts panel and is now conducting a Business Conditions Survey every semester. The objective of the World Footwear Experts Panel Survey is to collect information regarding the current business conditions within the worldwide footwear markets and then to redistribute such information in a way it will provide an accurate overview of the situation of the global footwear industry.
The fourth edition of this online survey was conducted during the month of March 2021. We have obtained 141 valid answers from 42 countries, 52% coming from Europe, 21% from Asia, 14% and 8% from North and South America, respectively, and 5% from Africa. More than one third (35%) of the respondents are involved in footwear manufacturing (manufacturers), 20% in footwear trade and distribution (traders) and 45% in other footwear-related activities such as trade associations, consultancy, journalism, etc. (others).
Image credits: Linus Mimietz on Unsplash
The fourth edition of this online survey was conducted during the month of March 2021. We have obtained 141 valid answers from 42 countries, 52% coming from Europe, 21% from Asia, 14% and 8% from North and South America, respectively, and 5% from Africa. More than one third (35%) of the respondents are involved in footwear manufacturing (manufacturers), 20% in footwear trade and distribution (traders) and 45% in other footwear-related activities such as trade associations, consultancy, journalism, etc. (others).
Image credits: Linus Mimietz on Unsplash
