World

Digital Communication and Sustainability: the two priorities for post-COVID investment

Apr 16, 2021 Business Conditions Survey

In the latest edition of the World Footwear Business Conditions Survey, we questioned our panel members about the investment priorities footwear companies will be focusing in the post pandemic world

The importance attributed to digital marketing tools explains that digital communication leads the priorities for investment identified by the members of the panel, being considered very important by 54% of them.

However, almost the same number (52%) of experts think sustainability is very important.

Among the 8 areas of investment about which they were questioned, the experts put manufacturing equipment next to last, only 16% of them classifying it as very important.

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About the Survey
Executive Summary
Business Context
Quantity
Prices
Difficulties
Types of Footwear
Possible Explanations
Retail Channels
Footwear Consumption in the US not keeping pace with the rest of the World
Consumption Expectations
The Importance of Different B2B Marketing Tools
Priorities for Post-COVID Investment

About the Business Conditions Survey

In 2019 the World Footwear has created the World Footwear' experts panel and is now conducting a Business Conditions Survey every semester. The objective of the World Footwear Experts Panel Survey is to collect information regarding the current business conditions within the worldwide footwear markets and then to redistribute such information in a way it will provide an accurate overview of the situation of the global footwear industry.

The fourth edition of this online survey was conducted during the month of March 2021. We have obtained 141 valid answers from 42 countries, 52% coming from Europe, 21% from Asia, 14% and 8% from North and South America, respectively, and 5% from Africa. More than one third (35%) of the respondents are involved in footwear manufacturing (manufacturers), 20% in footwear trade and distribution (traders) and 45% in other footwear-related activities such as trade associations, consultancy, journalism, etc. (others).

Image credits: Vadim Kaipov on Unsplash

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