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Demna named new creative director at Gucci

Mar 19, 2025 France

Demna, who has been creative director of Balenciaga since 2015, has been appointed as the new creative lead at Gucci, the Kering Group, parent to both houses, announced

“Demna’s contribution to the industry, to Balenciaga, and to the Group's success has been tremendous. His creative power is exactly what Gucci needs. As I thank him for everything he has accomplished over the past 10 years, I look forward to seeing him shape Gucci’s new artistic direction”, commented François-Henri Pinault, Chairman & CEO of Kering.

The successor to Sabato de Sarno has finally been announced. The Georgian-born designer Demna will oversee his final show at Balenciaga on the 9^th of July, after which he will move to the Italian luxury house, where he will work with Gucci CEO Stefano Cantino.

“I have always admired Demna’s creative approach”, said Stefano Cantino, CEO of Gucci. “His ability to honour the iconic legacy of a brand while embracing a modern sensibility is extraordinary. With Gucci’s strengthened foundations as a springboard, Demna will lead the House towards renewed fashion authority and enduring cultural relevance”.

Demna commented: “I am truly excited to join the Gucci family. It is an honour to contribute to a House that I deeply respect and have long admired. I look forward to writing together with Stefano and the whole team a new chapter of Gucci's amazing story”.

Image Credits: vmagazine.com

France Italy Brands Companies Gucci Kering Luxury Management