Crocs offers Jibbitz customisation with AI-powered design platform
The US-based casual footwear company has partnered with the AI-powered fashion design platform Ablo to allow consumers to create one-of-a-kind Jibbitz charms
Using Ablo, Crocs customers can create fully customised Jibbitz charms by simply uploading a photo or entering a text prompt to choose from a variety of unique art styles to help bring their ideas to life. Once designed, users can navigate to the brand’s website to purchase their Jibbitz.
The partnership is a way for the company to capitalise on the growing consumer trend for customisation and the creation of interactive and immersive experiences.
“Jibbitz have always been a fun way for everyone to express their personality. With Ablo, we’re giving them the freedom to take personalisation to the next level, letting their creativity shine on every pair of Crocs”, commented Michael Scarpellini, Head of Partnerships at Space Runners, the fashion tech company focused on AI and Web3 technologies that markets Ablo.
Image Credits: chainstoreage.com
Related news
Related Events
Related Organizations
-
-
Footwear Consumer 2030
A study reflecting on the main global consumer trends and the key changes for the footwear industry.
-
World Footwear Public Calendar
Click here to subscribe an updated version of the calendar displaying the footwear trade shows.
-
-
-
-
Media Partners
Media Partners
-
La Conceria
MPA Style
UNIT Publishing House
ARS ARPEL