The historic town of Guimarães provided the setting for the event, juxtaposed by the backdrop of the contemporary International Arts Centre. The highlight of the event saw Ronaldo take to the catwalk himself, along with some of Portugal’s top male models, to showcase his favourite models from the new collection.

According to the footballer: “It’s an honour to launch my new collection of CR7 Footwear in my home country today. Each pair is hand crafted here in Portugal by the most talented local artisans, so it seemed fitting to hold the global launch here in the historic town of Guimarães, where many of the styles are made.”


He added: “With CR7 Footwear, it is all about style so I wanted to create a fashion presentation that really focused on the collection itself. The fashion show demonstrated how you can wear each different style and the art display really showcased each piece beautifully. The International Arts Centre features the work of some of the world’s most important artists, so it’s fantastic to have presented our collection here today.”


The CR7 Footwear collection features a range of upscale footwear for the discerning fashion consumer. Ronaldo’s passion for fashion and style is impersonated in the brand, with key characteristics making each style completely unique. Timeless style with a distinct flair, each piece is hand crafted by highly talented and experienced artisans. The ultimate in luxurious style, the collection reflects Cristiano Ronaldo’s appetite for the highest quality materials and the finest construction.

CR7 Footwear by Cristiano Ronaldo is available from select retailers globally and online.