The concept is quite original: the more the Converse Maison Martin Margiela sneakers are worn, the more the overpaint loosens its hold, cracking to reveal the hidden, bold color, and creating unique patterns for each pair of sneakers. Some colorways from the Converse archives are revealed through four distinct styles: Amber Glow and True Navy with the Converse All Star Chuck ’70 and Azure Blue and Biking Red with the Converse Jack Purcell. The sneaker also features the Maison Martin Margiela logo on the tongue, and both silhouettes are accented with painted and non-painted lace options.

According to Nike Inc, the holding group of the Converse brand, “Converse First String is a limited edition collection that celebrates craftsmanship, authenticity and collaboration at the highest level.” The newest Converse Maison Martin Margiela First String collection extends the original evolving white overpaint concept with the Converse All Star Chuck ‘70 and Converse Jack Purcell sneakers in ultra-soft premium leather. “We’re pleased to offer a new expression of such a great collaboration between Converse and the Maison,” says Maison Martin Margiela. “The story of two like-minded brands continues with the evolution of the sneaker collection where personal expression is at the forefront, revealing the expression of vibrant colors shining through an incognito white coat that ages with time.”

The new edition is available since the end of May at selected stores and Maison Martin Margiela boutiques with a suggested retail price of 250 USD.

Converse Inc., based in Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men's, women's and children’s footwear, apparel and accessories, and its products are sold globally by retailers in over 160 countries and through 83 company-owned retail locations in the U.S.

Maison Martin Margiela is a French fashion house founded in 1988. A cross-section between fashion and design, the Maison presents Haute Couture and ready-to-wear collections, including leather goods, footwear, accessories, fragrances and interior design items.