Clarks, an UK leading footwear brand, has selected Aerohive’s Wi-Fi solution to be installed in over its 500 Clarks stores and 50 Mothercare stores throughout the UK. The technology roll-out was conducted by Jade Solutions via their CROWD WIFI Brand which utilises Aerohive technology. Through the CROWD solution Aerohive provided Clarks with a comprehensive, secure and robust Wi-Fi service utilising Aerohive’s controller-less, cloud-enabled technology, and will help Clarks to improve customer service, increase efficiency of internal communications, and provide a platform to innovate in-store technologies – now and in the future.

The solutions now available are guest Wi-Fi for customers, retail Wi-Fi to enable staff to use corporate mobile devices for assisted selling, and corporate Wi-Fi to allow employees access to operational services and to communicate with headquarters.

“Clarks is a historic brand with a fantastic reputation and market share, but to maintain this in a competitive digital-focused retail environment, it’s vital that it invests in technology that will enable it to innovate”, stated Phil Keeley, principal systems engineer from Aerohive Networks, adding: “Clarks is a great brand to add to Aerohive’s long list of retail customers. The company is keen to push the boundaries of what can be achieved both in store for the customer experience and within its offices to improve employee productivity and efficiency.”