China with declining market share

It is the tenth edition of a report that analyses the most important trends within the worldwide footwear industry. Data for 2019, both in quantity and value, is available, making it possible to position the main players with regards to production, consumption, exports and imports. The publication is divided in two parts. A first chapter with a deep analysis of the World Footwear industry in 2019, with special focus on the sector's leading global players, and a second part with a detailed analysis of 84 different markets.

In 2019 China was the source for almost two out of every three pairs of shoes exported in 2019. However, its market share has been steadily declining over the last decade: since 2010 China has now lost 7 percentage points (p.p.) whereas Hong Kong has lost a further 2.4 p.p., falling from 3^rd to 15^th position among footwear exporters. Moving in the opposite direction, Vietnam has almost doubled its market share over the same period. India and Turkey have also shown remarkable performances throughout the decade, climbing respectively from 22^nd and 16^th to 5^th and 6^th positions. Above them, Germany is now Europe’s largest exporter of footwear, having surpassed Italy and Belgium.