Checklist to work with Influencers: are you ticking all the boxes?

If you have been reading our articles about Influence Marketing you already understood how the emergence of the digital strategies in nowadays business framework occurred. You now start to be acquainted with the concepts of Content Marketing, Social Networks and Storytelling.

In this process you are no longer unfamiliar with the advantages of the differentiated relationship influencers are able to set with the end customer, which can be highly valuable for a brand.

Once you have determined if working with an Influencer is the right strategy for your brand you have to choose the right Influencer. Have you worked on that? If you are considering it, take a couple of minutes to read our previous article: How to choose the right influencer?

Now, you have an Influencer with whom you are working with. After choosing the right influencer to work with your brand you will need to be clear about the strategy to implement. Have you seen the checklist to work with influencers?

List of contents

1. Abstract
2. How did Influence Marketing come about?
3. The Evolution of Influence Marketing
4. Types of Influence
5. Influence Marketing today
6. The "Instapreneurs"
7. The Activist Influence
8. How did Influence Marketing increase the Mobile Commerce and Social Commerce?
9. What Strategy to Employ?
10. Conclusion