In this new role, Olsson will report to both Kevin Bailey, Global Brand President of Vans and Martino Scabbia Guerrini, Executive Vice President (EVP) and President of EMEA, APAC & Emerging Brands. He succeeds Michel Bilodeau, who will undertake the role of Vice President, of Sales & Marketplace of Vans Americas, reporting to Kevin Bailey, being charged with leading the Americas integrated marketplace strategy, merchandising and sales teams.

“Both Michel and Andreas are great leaders with marketplace innovative thinking and a performance-driven and purpose-led experience across the VF portfolio of brands, including Vans. These appointments are a testament to their success and will further strengthen the brand execution and organization, both in the region and globally. VF is confident in their skills, dedication, and vision to elevate Vans into a brighter future”, commented Martino Scabbia Guerrini.

For the past 13 years, Andreas held several leadership roles within the group's portfolio, namely at The North Face and Vans, as well as the Director of Digital Accounts across all brands in the EMEA Platform. Before returning to Vans to lead sales in the EMEA region, he was also General Manager of Dickies for the same location. Meanwhile, Bilodeau will head back to his home country, Canada, after having joined VF's EMEA team in September 2019. Before, he was Vice President and General Manager of VF Outdoor & Action Sports for Canada for ten years.