Caleres partners up with Favorite Daughter

The US-based footwear company has signed an exclusive licensing agreement to launch the first line of Favorite Daughter shoes, starting with the Fall 2025 season
The partnership follows a collaboration between the company’s portfolio brand Dr. Scholl’s and Favorite Daughter. Launched in 2020 by Erin Foster and Sara Foster with Centric Brands, Favorite Daughter is an LA-based contemporary lifestyle brand offering on-trend fashion, denim and closet staples focusing on long-lasting quality.
“The Favorite Daughter brand has built a tremendous following through the honesty and humor of Erin and Sara coupled with the high-quality and design of the apparel collection. To build off this successful foundation, we felt the time was right to launch a new category in footwear to help broaden the reach of the brand. We chose a partner in Caleres that has the expertise in design, scale, and global reach to bring our vision to life and to continue to drive growth”, said Jason Rabin, CEO of Centric Brands.
As a result, Erin and Sara Foster worked with Natelle Baddeley, Caleres SVP and Chief Design and Product Officer, to create an assortment of soft construction timeless/boyish loafers, quilted low-profile sneakers, chic ballets, T-strap/refined heeled pumps and boots with timeless buckles on removable straps for styling options. Crafted in soft napas, exotic leather, satins, velvets and subtle suedes, the capsule collection will feature a cushioned footbed with athletic-grade foams not typically found in dress shoes.
“Favorite Daughter is a new brand that is connecting culture to content and fashion. The brand has incredible momentum and a very strong point of view, and we felt that from our first meeting. I’m continually impressed by our design and product team at Caleres, and this partnership illustrates that we have become the chosen partner for another leading, contemporary, fashion brand and game-changing entrepreneurs”, commented Jay Schmidt, president and CEO of Caleres.
Image Credits: businesswire.com