Christopher Bailey will take on the new role of President and Chief Creative Officer overseeing all elements of brand and design working in partnership with the new Chief Executive Officer on company strategy and culture.

Marco Gobbetti has been appointed Chief Executive Officer and will be responsible for all commercial, operational and financial elements of the business. He will join the Board upon arrival in 2017. Marco Gobbetti is currently Chairman and CEO of French luxury brand, Céline. With more than 20 years experience in the luxury industry he has a proven track record for growing and developing brands including Givenchy, Moschino and Bottega Veneta. Most recently, at Céline, his retail and customer focused strategies have delivered exceptional growth for the brand over the last 8 years.

Christopher and Marco will report directly to the Chairman.

Reporting to the Chief Executive Officer, Julie Brown will join the business and the Board in early 2017 at the latest and will have responsibility for finance, Investor Relations, IT, global business services and business transformation. Julie is currently Chief Financial Officer at the global medical technology business Smith and Nephew plc, and will join as Burberry's new Chief Operating & Financial Officer.

Julie qualified with KPMG before working at ICI and AstraZeneca plc, where she served as Vice President Group Finance, VP Corporate Strategy and ultimately, as Interim Chief Financial Officer. She has a proven track record of delivering multi-billion dollar cost saving and restructuring programmes in Commercial, Operations and R&D. Julie also has experience of leading commercial teams in Established and Emerging markets, delivering significant revenue growth and margin expansion. She is also a Non Executive Director and the Audit Committee Chair of Roche Holding Ltd.

Burberry Chairman Sir John Peace said: "I am thrilled that Julie Brown is joining the team at this pivotal time. With Julie's appointment, we have an individual who has an outstanding track record in the commercial and financial aspects of a global business as well as business transformation.”