“The Brooks team continues to execute at the highest level for customers and runners around the world. We have remained firmly anchored in delivering the very best performance running gear and experiences for those seeking it, regardless of where they choose to shop or engage with our brand. At the same time, every day, we aim to meet more people and introduce them to what Brooks is all about so they think of us the next time they’re looking for a product to trust to move them through their days”, commented Dan Sheridan, Chief Executive Officer at Brooks Running.

The company announced that it has achieved 1 billion US dollars in global revenue by the end of September 2024, the first time the brand has reached this milestone before entering the fourth quarter. This achievement reflects consistent growth across all regions, with North America seeing a 10% increase year-over-year and a 16% rise in e-commerce sales, as compared to the same period in 2023.

Growth was also significant outside North America. In the first nine months of the year, the company reported a 30% revenue increase in the Asia Pacific and Latin America regions, on a comparable basis to the same period of last year. In Europe, the Middle East and Africa, revenue was up by 10%, partly driven by a 24% growth in e-commerce, as compared to the previous year. 

Brooks also maintained traction in the US specialty retail segment, with continued demand for popular models such as Ghost, Glycerin and Adrenaline GTS.

Chinese Market

Given its size, the company’s expansion in the Chinese market has been a priority in recent months. In September 2024, Brooks launched the Glycerin Max, a running shoe featuring its latest DNA-tuned nitrogen-infused foam, with initial solid sales in China. In addition, as a newly branded store opened in Shanghai, third quarter revenue in China increased by 70%, as compared to the same period in 2023.