“Our results for the first quarter of 2025 reflect the continued strength of our brand throughout the important holiday season. Birkenstock proved to be a high-demand gifting item and must-have for our wholesale partners. Our clogs, other closed-toe shoes and boots performed very well, with share of business up 600 bps year-over-year. We once again saw very strong growth across all of our segments, with APAC coming in exceptionally strong as we accelerated the pace of store openings and deliveries to some B2B partners in the quarter”, commented Oliver Reichert, CEO of the Group and Member of the Board of Directors of the Company.  

First Quarter Results

In the first quarter of fiscal 2025, which ended on the 31^st of December, Birkenstock’s revenue increased by 19% on a reported and constant currency basis to 362 million euros, as compared to the same period of last fiscal year.

From a channel perspective, B2B revenue grew by 30% on a reported and constant currency basis year-over-year, due to strong holiday demand and sell-through. DTC revenue grew by 11% as reported and 10% on a constant currency basis, against “an exceptionally strong” 30% growth rate on a constant currency basis in the first fiscal quarter of 2024.

Geographically, the company’s first quarter revenue increased by 16% in the Americas segment on a reported and constant currency basis and by 17% in the EMEA segment, on a comparable basis to last year’s first quarter. In the APAC segment, revenue was up by 47% year-on-year on a reported and constant currency basis, as the company “continues to invest in this important growth segment and increase brand awareness by expanding its physical presence”.

In the first quarter of the current year, Birkenstock reported a gross profit margin of 60.3%, down by 70 basis points from 61.0% in the first quarter of 2024, mainly due to the increase in B2B share compared to a year ago.

The company’s adjusted EBITDA in the first quarter rose by 25% year-over-year to 102 million euros, with adjusted EBITDA margin improving by 130 basis points to 28.2%.

In the end, Birkenstock reported a net profit of 20 million euros in the first three months of the year, as compared to a net loss of 7 million euros, and an adjusted net profit of 33 million euros, as compared to 17 million euros in the same period of the prior year.

The German company highlighted that cash flows used in operating activities totalled 12 million euros, an improvement of 34 million euros from a year ago.

Full Year Outlook

Birkenstock has reaffirmed its outlook for the full year, expecting revenue growth of 15-17% on a constant currency basis and an adjusted EBITDA margin of 30.8-31.3%.