Belle, one of the largest footwear, sportswear and apparel retailers in mainland China, recorded overall revenue of 5.48 billion euros in Financial Year 2015/16, a 2.0% increase compared to the previous year.

Revenue generated by the footwear business decreased by 8.5% totaling 2.83 billion euros. Revenue of the sportswear and apparel business increased by 16.2% reaching 2.65 billion euros.

The footwear business contributed to 51.7% of the total revenue of the group, significantly lower than the 57.6% level in the previous year.

The group’s operating profit in the period totaled 560 million euros, lower by 32.2% than last year.

Company-owned brands of the footwear business mainly include Belle, Teenmix, Tata, Staccato, Senda, Basto, Joy & Peace, Millie’s, SKAP, :15MINS, Jipi Japa, Mirabell, etc. Distribution brands mainly include Bata, Clarks, Hush Puppies, Mephisto, Caterpillar, etc.

For company-owned brands, the group mainly adopts a vertically integrated business model which covers product research and development, procurement, manufacturing, distribution and retailing. For distribution brands, Belle operates the business mainly in two different models, brand licensing and retail distribution.