Companies

Bata appoints Chief Design Officer

Dec 31, 2024 Switzerland

The Swiss-based footwear company has appointed Miguel Esquide as Chief Design Officer. The move signals its commitment to innovation and creativity as it seeks to connect with a modern audience

“At Bata, we are reinforcing our commitment to design innovation by appointing a Chief Design Officer to our executive team. This significant step reflects our vision to place design at the core of our brand's evolution - setting the stage for fresh, engaging collections that embody the brand's dedication to craftsmanship and style”, said Sandeep Kataria, CEO of Bata.

Miguel will oversee the Bata brand and its extensions, including Bata RedLabel and Bata Comfit. Based in Padua, Italy, he will lead a team of designers tasked with combining Bata’s heritage with contemporary design elements to ensure the brand remains relevant to today’s consumers.

He brings more than two decades of experience in renowned brands to the role. Highlights of his career include co-founding luxury brand 1CONCEPT, known for its bold aesthetics and featured in Vogue, and leading footwear design and strategy at Inditex for major labels such as Lefties, Zara and Pull&Bear.

According to the company’s statement, “his ability to craft collections that resonate with consumers and deliver impactful campaigns aligns perfectly with Bata’s vision of making stylish, accessible footwear for everyone”.

Image Credits: sgbonline.com

Switzerland Bata Companies Design Footwear Management