Bringing together a dedicated team of process engineers, footwear specialists and technicians coupled with the latest technologies and machinery, these centers will serve as a global platform to formulate and test new material innovations, refine processes and evaluate concepts in large-scale production environments.

Located in Wyandotte, Michigan, the Footwear Development Center is a 2000-square-foot lab that is fully equipped with advanced footwear machinery for outsole, midsole and unit sole developments. The Center helps designers bring their visions to life and enhances customers’ speed to market by new material testing and prototype production via polyurethane direct injection molding.

“Through the Footwear Development Center, BASF is helping customers drive innovation in the footwear industry and making the future happen now”, commented Pete Zorney, Business Director Consumer, North America, BASF.

BASF also recently expanded its Footwear Development Center in Italy and has opened a new center in Thailand. Both feature new machinery with direct injection molding technology, as well as showrooms that highlight BASF’s decades-long experience in producing innovative products.

“The Footwear Development Center located in Italy is considered a pioneer in the industry as it was the first that brought material expertise and innovation under one roof in this fashion and footwear hub. We now can connect designers and brand owners to material innovation and production, be it Europe, the U.S. or Asia. This has become all possible thanks to our footwear powerhouses across the world”, stated Thomas Bartz, Business Manager Consumer, Europe, BASF.

In 2020, BASF will also launch the Footwear Innovation Center in Taiwan to further strengthen its capabilities and customer co-development approaches in Asia Pacific. Strategically located in Taiwan, the Center will give footwear professionals first-hand experience about how BASF materials can help develop future footwear using the latest manufacturing processes in areas such as comfort, performance, quality and design.