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Authentic Brands Group appoints Josh Perlman as Executive Vice-President to lead Greater China expansion

Oct 9, 2024 United States
Authentic Brands Group appoints Josh Perlman as Executive Vice-President to lead Greater China expansion
Authentic continues to expand its Asian Pacific portfolio with the appointment of Josh Perlman to lead its Greater China strategy. Perlman brings over 25 years of experience in brand development
“Josh joins us at a pivotal point in Authentic's global expansion. His exceptional leadership skills and deep understanding of the local market make him uniquely positioned to continue the company's momentum in Greater China”, commented Wesley Chu, Regional President for Sports & Lifestyle for the Asian Pacific (APAC) region at Authentic Brands Group (ABG).

ABG has appointed Josh Perlman as Executive Vice-President and Head of Greater China. The new role highlights the company's strategic focus on expanding its presence in the APAC region and scaling its portfolio of brands in this dynamic market.

Perlman, who will be based in Shanghai, will play a crucial role in shaping ABG's long-term vision for Greater China. With over 25 years of brand development experience, his expertise will be instrumental in driving the company's growth across the region. Prior to joining ABG, Perlman was Managing Director at Tristate, where he successfully signed and built globally recognized brands such as Jack Wolfskin, FILA, Nautica, Spyder and Reebok.

Perlman shared his excitement about the role, emphasizing the immense potential of the Chinese market. "Recognizing the tremendous potential of this dynamic market, I am thrilled to be part of an exceptional team leading the charge in Greater China. ABG's innovative business model and power in the licensing space present unlimited opportunities to accelerate growth for its iconic brands", he stated.

ABG's ambitions in the APAC region extend beyond China
. The company recently appointed Jeff Daggett as Senior Vice-President (SVP) and Head of Japan and Lim Mi-Kyoung as SVP and Head of Australia and New Zealand.

Daggett highlighted the significance of ABG's expansion in the APAC region. "As we fortify the regional team with top talent, Authentic Brands Group solidifies its foothold in the Asia Pacific and unlocks the value of its brands in key markets around the world".

Mi-Kyoung added, "With these appointments, ABG demonstrates the importance of establishing a local presence in untapped and fast-growing territories. Together, we are laying the groundwork for a transformative new era as the company enters 15 years in business".


Image Credits: corporate.authentic.com



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