Pointing to the continual need for improvement in the fight against counterfeit products on third-party marketplaces, Lamar emphasized the "dangers that illicit products place on American consumers and the need for further work".
 
“The SHOP SAFE Act is the latest in a string of proactive efforts by Congress and the administration to address the growing counterfeit problem. Unless we are continuously improving in the fight against counterfeits, we are falling behind. While many online marketplaces are directing increased resources towards this issue, much more needs to be done to prevent counterfeit products from unknowingly entering the homes of American families. This is about more than lost sales and brand reputation. Counterfeit products expose consumers to a range of potential product safety hazards. This is about the safety of your family, whether that means ensuring the pyjamas you buy for your child meet flammability standards or that the protective footwear you wear on the job site works as intended. As such, we believe this should be a top priority for e-commerce platforms going forward”, Steve Lamar, President and CEO of the AAFA.

Back in January, at the direction of the White House, the US Department of Homeland Security (DHS) recently released a report on “Combating Trafficking in Counterfeit and Pirated Goods.” This report describes the growing prevalence of knockoff products and their risks to consumers, businesses, and national security. Declaring the current situation to be “intolerable and dangerous,” DHS sets forth a number of remedies it plans to pursue. In particular, the Trump Administration intends to ensure e-commerce marketplaces are involved in the fight against fakes >> READ ALL ABOUT IT HERE