Eurostop announced that ANTA Sports, the professional sportswear company has selected their retail management systems and related solutions for its retail business to support rapid growth as it expands across China. The Eurostop solution will integrate with SAP and the kick off project has already been launched.

ANTA’s brand suite consists of ANTA Sports, ANTA Kids and FILA (China). The company launches more than 2 000 new designs of footwear items, 3 000 apparel and 1 500 accessory products every year.

According to a press release issued to communicate the agreement: “Anta selected Eurostop for its proven credentials of providing systems for retailers and its experience of implementations for other large scale operations in China”.

Eurostop China said has been focusing its operations in China and other countries in Asia. With offices in Xiamen, Shanghai and Singapore they have been working with local retailers, focusing on local support network, backed up by the latest technology.

ANTA Sports Products Limited is a professional sportswear company headquartered in China. It is involved in the innovation, design, research, development, manufacturing, marketing and retail of sports equipment. The company was established in 1994 in Jinjiang, Fujian province and listed on the Hong Kong Stock Exchange in 2007. The company has been announced as the 5th biggest sporting goods company in the world after Nike, Adidas, Puma and Asics.

Eurostop, was founded in 1990, and has operations in London, Singapore and Shanghai, and provides complete solutions for Retail Management for the Fashion, Footwear and General Merchandise sectors encompassing both hardware and software.