Aldo Product Services, a division of Montreal-based Aldo Group, will create a new men’s and women’s shoe and handbag collection for Target. A new brand, called A+, should reflect the spirit of core Aldo merchandise and will hit Target doors throughout the US.

The collections will update seasonally with the inaugural one featuring 17 pieces like sleek-heeled booties, sparkly flats for women, rubber-soled leather lace-ups and dress shoes for men and a few new handbags. Items are priced from 24.99 US dollars and 59.99 US dollars.

“Target is always looking for new ways to offer our guests great style at an incredible value,” stated Stacia Andersen, Senior Vice President, Apparel and Accessories, Target, adding: “ALDO has a strong reputation for designing versatile, on-trend shoes and accessories, and we think our guests will love adding pieces from the A+ collection to their wardrobes this fall.”

All 1 800 stores and Target.com will begin carrying Aldo for the first time starting on the 6th of September.

Founded in 1972, Montreal-based Aldo has 1 900 stores around the world.