World Footwear

Companies

adidas wins legal battle over three-stripe design

Feb 26, 2016 Germany
adidas wins legal battle over three-stripe design
The European Union‘s top court recognized adidas claim over a rival company trying to trademark a shoe logo similar to the triple stripes
In 2009, Belgium-based company Shoe Branding Europe, filed an application to register as a trademark the two forward slashes on the side of its shoes.

Although there only two stripes, the European Court of Justice ruled that the Shoe Branding Europe‘s design was too similar to the adidas stripes. The decision was now published with the court finding the "differences between two and three stripes and the length of the stripes" only "minor", and as such "would not influence the overall impression" produced on the side of the shoe.

The court found that adidas can trademark registration of parallel stripes on the side of sports shoes produced by other brands.

Related Events

  • Jun
    30
    Jun 30-Jul 3, 2025 | Berlin, Germany

    Berlin Fashion Week

  • Jul
    18
    Jul 18-Jul 21, 2025 | Düsseldorf, Germany

    Showroom Concept

  • Jul
    19
    Jul 19-Jul 21, 2025 | Düsseldorf, Germany

    TWODAYS

  • Jul
    20
    Jul 20-Jul 21, 2025 | Düsseldorf, Germany

    Neonyt Düsseldorf

Related Organizations

  • DLM Leather Museum Offenbach

    DLM Leather Museum Offenbach

    Germany
  • German Shoe Museum Hauenstein

    German Shoe Museum Hauenstein

    Germany
  • IVO - International Association for Orthopaedic Shoe Technicians

    IVO - International Association for Orthopaedic Shoe Technicians

    Germany
  • FILK - Research Institute of Leather and Plastic Sheeting

    FILK - Research Institute of Leather and Plastic Sheeting

    Germany
This website uses cookies to ensure you get the best experience on our website.
By navigating the website you are accepting them. more details