National Football League (NFL) Pro Bowler DeMarco Murray, US National Team Captain Becky Sauerbrunn, Houston Astros star shortstop Carlos Correa, New York City FC Captain and international legend David Villa and New York Red Bulls midfielder Sacha Kljestan were joined by nearly 100 high school athletes from across the New York metropolitan area to unlock the doors to adidas NYC.

Later in the afternoon, five players from The New York Knicks surprised opening-day visitors with an unannounced store visit, during which they raffled limited pairs of in-demand UltraBOOST sneakers to fans.

According to Kasper Rorsted, adidas Group CEO: “The adidas store in NYC was created with the athlete first, as a consumer-powered brand experience at the heart of 5th Avenue. Everything is tailored for athletes’ needs and desires to help them make a difference in their game, in their life and in their world”.

Inspired by high school stadiums, adidas NYC celebrates creativity in sport through the new stadium retail concept. The store features a tunnel entrance, stands for live-game viewing on big screens, locker rooms instead of dressing rooms and track and field areas where consumers can test and experience products. The store offers real-time fitness consultations from EXOS trainers, healthy juices and snacks co-created with Brooklyn-based Grass Roots Juicery, a concierge desk, a same-day hotel delivery service, personalized shopping experiences such as the Run Genie gait analysis tool, and more.