Some highlights from the 2010-2015 cycle presented by adidas include:
- Significant improvement in the adidas suppliers’ social & environmental performance as tracked through KPIs; 
- The expansion of the SMS Worker Hotline, launched at the end of 2012, to a total of 58 factories across Indonesia, Cambodia and Vietnam, covering roughly 263 000 factory workers;
- 150 000 hours of employee volunteering since 2010; 
- Increasing sourcing of Better Cotton, with the company now sourcing 43% of all its cotton as Better Cotton. The company believes to be well on track to source 100% of cotton across all product categories in all its brands as ‘sustainable cotton’;
- The increasing use of virtual samples allowed the group to save 2.4 million samples between 2011 and 2015;
- 13 sites with ISO 14001 certification.

Important partnerships started in the period 2010-2015 include: the Sustainable Apparel Coalition (SAC); the Zero Discharge of Hazardous Chemicals (ZDHC); and Parley for the Oceans.

As part of its 2015 Sustainability Progress Report the adidas Group also launched its Sustainability Strategy ‘Sport needs a space’. Deeply rooted in the company’s core belief that sport has the power to change lives, the strategy translates the group’s sustainable efforts into tangible goals and measurable objectives until 2020.

The group believes that all actions taken based on the sustainability strategy have a direct positive impact on the world of sport, and will continue the group’s sustainability drive following the announcement in 2015 of the development of a running shoe made using recycled plastic salvaged from the ocean. Amongst the goals set in its 2016 sustainability report a reduction in water and energy are some of the key aims.