The Herzogenaurach-based sportswear giant announced that its Greater China subsidiary achieved its target of 2 billion euros in net sales last year, marking the company’s highest ever annual sales in this region. Greater China, the second-largest market for the adidas Group globally, has registered an increase in sales of 18.4% in the first nine months of 2015, compared to similar period in 2014.

“This record achievement is a direct result of adidas’ ability to execute upon a decisive strategy”, stated Colin Currie, Managing Director, adidas Group Greater China, adding:  “I’m proud of our consistent delivery of innovative products and engaging marketing campaigns. This solid financial result is a reflection of our success in Greater China.”

The group beleieves that the focus on developing a winning position in the Greater China market over the last years has led to a strengthened position across all key sports categories, with and expansion of its retail presence (the group owns now more than 8 500 stores in both higher and lower tier cities in the region) and the launch of new and exciting segmented retail stores.

The Germany-based giant new strategy, themed Creating the New, is aimed at propelling adidas to greater heights by becoming the ‘best sports brand’ in Greater China by 2020. The company’s new 5-year game plan will serve as a blueprint to seize further growth opportunities. Under this new framework, adidas will continue to focus on five main drivers – Football, Running, Women’s, Kids and Originals – as part of a brand strategy to strengthen key categories and lead mindshare.