ABG partners with BBC International to grow DC Shoes
Authentic Brands Group (ABG) has announced a partnership with BBC International for DC Shoes. BBC will design, manufacture and wholesale distribute the footwear brand in the US and Canada
Similar to previous third-party deals for other brands in its portfolio, ABG has reached an agreement with the footwear specialist BBC International for its skateboarding, snowboarding, and street lifestyle DC Shoes brand. BBC will now be responsible for the global design, wholesale distribution and sourcing of DC Shoes footwear and snowboard boots in the US and Canada.
“We’re delighted to partner with BBC for DC Shoes, a brand that is deeply rooted in skate and streetwear culture”, stated David Brooks, EVP, Action & Outdoor Sports, Lifestyle at Authentic. “BBC shares in our vision to expand the brand’s global footprint and provide products that our brand fans will love”, he concluded.
“We are thrilled to be a part of a great brand, DC Shoes, which holds a significant place in the hearts and minds of consumers. With DC Shoes, we see an opportunity to tap into a new audience, introduce new innovations and uphold the brand's strong DNA and heritage”, commented Seth Campbell, Corporate President at BBC.
Image Credits: press.dxd.agency/
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