361 Degrees reports e-commerce sales up by 30-35% in the fourth quarter
The China-based activewear company has reported strong fourth quarter figures in its latest trading update. E-commerce sales stand out with 30-35% year-on-year growth
According to 361 Degrees International’s latest trading update for the fourth quarter of 2024, retail sales of 361°’s core branded products increased by approximately 10% and sales of 361° kids branded products grew by between 10-15%, as compared to the same period of the previous year.
Nevertheless, the performance of total retail sales of 361° e-commerce products stands out, with growth of 30-35%, on a comparable basis to the fourth quarter of 2023.
The company highlighted that it drove the development of its e-commerce channel through targeted strategies aimed at increasing brand visibility and product awareness. “These campaigns drove off-platform promotion, boosted product awareness, and increased direct traffic to e-commerce platforms through multi-channel dissemination”, it said.
Image Credits: sgbonline.com
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