Sneakers
Puma launches testing phase of Re:Suede experiment
The company has started distributing the 500 pairs of its experimental biodegradable model to participants in Germany to determine if it will endure everyday use and biodegrade properly
Digitization and new consumer trends drove growth in 2021
2020 was a challenging year for most companies thanks to the outbreak of the COVID-19 pandemic, which led to severe supply chain disruptions throughout the globe, periods of halting in operations and physical retail, and an increase in raw materials and transportation costs. However, by mid-2021, there were already signs that things were taking a turn for the better, and some companies have managed to equal and even exceed their pre-pandemic performances. We took a look into the full-year 2021 results of some of the largest companies worldwide to observe how they pulled through the challenges brought by the COVID-19 pandemic
Nike to open technology centre in Atlanta
The US-based sportswear company has announced that it will open a new technology centre in Atlanta to accelerate its digital transformation and direct-to-consumer strategy
Portuguese DiVERGE launches first collection of NFTs
The brand of fully customizable sports shoes has just launched the first collection of NFTs. Whoever buys one, gets to receive a pair of sneakers designed by the artist Frederico Ramires
Lululemon boosts footwear segment with two new appoints
Shortly after launching its first footwear line, the company announced that Simon Atkins will join in as Senior Vice President (SVP) of footwear, and Phil Dickinson as SVP, global creative director
Asics quantifies the impact of physical inactivity on mental state
Asics Mind Race experiment revealed that the impact of a week of physical inactivity is similar to a week of broken sleep. But it takes only 15:09 minutes of physical activity to lift the mood
Nike posts third quarter results
The US-based company reported revenue growth in the third quarter of the current fiscal year, driven by a good performance of Nike’s direct business
Skechers to open experiential store in metaverse
The US-based footwear giant has announced that it will open an experiential store in the Fashion District of Decentraland, the Ethereum-based virtual world
adidas reports strong growth
The sportswear giant posted currency-neutral sales growth of 16% in 2021 over the prior year, reaching 21.23 billion euros, despite disruptions in the Greater China and Asia-Pacific markets
Footwear business not expected to be carbon neutral by 2050
Sustainability is becoming more of a real concern for businesses and inhabitants of this world. However, some claim this is just a fashion trend or a marketing tool. With that in mind we have asked our panel if the footwear industry will be able to be carbon neutral by 2050. Half of the respondents don’t believe that will happen
adidas names Chief Creative Officer
The sportswear company has announced the appointment of Alasdhair Willis to the position of Chief Creative Officer, effective April
Geox closes 2021 with strong performance
The Italian brand posted revenue growth of 13.8% over 2020, reaching 608.9 million euros in 2021, driven by the performance of the wholesale channel and the gradual reopening of stores
Matt Priest: the US footwear industry is resilient and agile
We have spoken to Matt Priest, who is the President & CEO of the Footwear Distributor & Retailers of America, to discuss in detail the achievement of the 100.7 billion US dollars record on consumer demand for shoes in 2021. We have also ventured into the future, going over the main concerns for the US footwear industry, such as rising inflation (7.5% in January), additional duties on Chinese consumers goods, but also the opportunities on the horizon
Nike accelerates its DTC strategy
Foot Locker is expecting its amount of Nike products to decline thanks to its accelerated strategic shift to DTC, but also due to the retailer’s own diversification efforts
Foot Locker posts strong full year 2021
The retailer announced the results for the fourth quarter and full year 2021. Net income for fiscal 2021 totalled 893 million US dollars, as compared with 323 million US dollars in 2020-
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